Reading Plus
Building a Connected Multimedia Experience for an EdTech Brand
EDTECH • WEB • VIDEO • MOTION • DIGITAL • BRAND
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Reading Plus
The Challenge
As an education technology company, Reading Plus needed to communicate with educators, administrators, students and families across an increasingly broad mix of digital channels.
The challenge wasn't simply producing individual assets. It was creating a cohesive visual experience across website content, marketing campaigns, instructional materials, testimonials and branded video.
My Role
As Multimedia Specialist & Webmaster, I worked across disciplines—managing multimedia and web projects while supporting digital marketing, project management, graphic design and broader brand initiatives.
Rather than functioning within one narrow creative specialty, I helped connect web, video, animation and marketing into a unified brand experience.
The Solution
Website & Digital Experiences
Managing and developing digital content that supported both the brand and ongoing marketing initiatives.
Brand & Marketing Video
Creating short-form video and motion content that communicated key messages quickly and visually.
Customer Stories
Transforming testimonials into polished multimedia experiences combining editing, typography, audio and motion.
Educational Content
Using animation and visual storytelling to make instructional concepts more engaging and accessible.
Campaign Creating
Developing branded digital content supporting seasonal campaigns, marketing initiatives and audience engagement.
The Result
A connected multimedia ecosystem that allowed Reading Plus to communicate consistently across web, marketing, education and video.
The work demonstrates my ability to operate as a multidisciplinary creative partner—taking projects from concept through execution across multiple channels.
